Your headline — include the main search phrase once

Opening paragraph: answer the reader’s question in plain language. This helps featured snippets and keeps bounce rate down.

Use H2 for main sections

Break up text with short paragraphs. Link to your own pages (calculator, install quote, shop) where it helps the reader.

H3 for sub-points

• Bullet lists scan well on mobile.
• Repeat related keywords naturally — don’t stuff.

Optional: embed a YouTube video

Replace VIDEO_ID with the ID from your video URL (the part after v=).

Internal links (good for SEO)

Example: use our CCTV storage calculator or request an install quote in context.